Honey

We launched our Sweet Truth Challenge today and we are so excited! The Sweet Truth Challenge aims to educate consumers on the journey from honey bee to table.

Every day a new question will appear, and with every correct answer, you are entered into our daily drawings, as well as our grand prize drawing. Each daily winner will receive a $50 Amazon gift code and the Grand Prize winner will receive a $500 American Express gift card, plus a honey swag bag containing culinary honey items!

Questions like: How many ingredients are in honey? Does pollen make honey, honey? will be asked and if you answer one correctly, you could be a winner! Plus, finding the answers has never been easier. Just head over to www.storyofhoney.com, where all the answers can be ...

We’ve been pulling together our honey brochures, honey swag and of course, the honey to get ready for our first time exhibiting at the New York Baby Show next week.  All this running around reminded us that this Sunday is Mother’s Day! 

And what better way to celebrate than a giveaway? This giveaway includes an all-silicone spoon with our www.honey.com website on the handle, a handy fold-away tote that folds into itself to become a fraction of the size,  ten orange blossom honey sticks, one honey lip balm and our newest honey brochures, Honey: The Journey From Hive to Bottle and Honey: Discover the Versatility.

Be one of the first five people to email us at socialmedia@nhb.org and we will send you a ...

Last week, staff from the National Honey Board (NHB) had the opportunity to travel to Birmingham Alabama to attend a Barons baseball game. The Barons are the Double-A affiliate to the Chicago White Sox.

The NHB chose the Barons as one of their six teams to sponsor this season and we are so glad we did. The team plays at a brand new, beautiful stadium and we couldn’t have asked for better weather. If that wasn’t enough, the game was a great one and the Barons beat the Huntsville Stars, five to one. 

Upon arriving at the stadium, the first thing we noticed was the HUGE honey billboard directly behind the pitching mound. This was great to see, but it didn’t stop there. ...

Last week we boarded a plane to beautiful San Diego to present at our semiannual board meeting. This two day meeting is packed with information, as we have to present all the marketing programs, financial plans and research projects that we’ve been working on. We also present our plans for the work we have slated for the remainder of the year and talk about any issues that might be facing our industry.

Also on the agenda, we had the pleasure of swearing in new board members and alternates that were appointed by U.S. Department of Agriculture Secretary Tom Vilsack last December.

To back up a bit, our ten person board is composed of three first handler representatives, two importer representatives, one importer-handler representative, three producer representatives, and one marketing cooperative representative. ...

We just launched our sixth season of sponsorship with Minor League Baseball™  (MiLB™) and we are so excited for opening day! Each season we get the chance to work with different teams and players and share our love of honey. This year, we have six teams spanning from coast to coast. In alphabetical order, our teams include, Birmingham Barons, Fort Wayne TinCaps, Lakewood BlueClaws, Salt Lake Bees, Scranton/Wilkes-Barre RailRiders, and the Read Full Post »

Last week, NHB staff boarded a flight to the Lone Star State to exhibit at the BlissDom blogging conference. We arrived on Thursday and as soon as we got to the hotel, we put our bags down and went searching for the exhibiting hall. The hotel was HUGE and by the time we got there, we only had a few hours to set up our booth and make sure everything was in its proper place.

At 8pm that evening, exhibiting hours began! We were so excited for the Meet and Treat and we brought some very special honey jelly beans to treat attendees with. These were a huge hit and people would come by multiple times to enjoy more. We’d like to think it was because of our sweet nature and awesome honey messaging, but I guess whatever brings people by our booth works!

The next morning, we got up bright and early because we had to be ...

Last week, the National Honey Board travelled to New York City for the Let’s Eat Speed Pitching Media Event. What exactly is speed pitching, you ask?  Well, we had a chance to sit down for five minutes each with some of the top food editors and media influencers and discuss our favorite topic: honey. Representatives from The Food Network, The Daily Meal, Bon Appetit, Real Simple, SHAPE, Access Hollywood, Family Circle, Sirius XM and more were on hand.

To showcase honey as more than just a drizzle on toast or in tea, we gave out samples of our Sparkling Honey Fruit Spritzer, along with our Prosciutto Honey Wraps. The Sparkling Honey Fruit Spritzer demonstrates ...

Last week we blogged about our newest campaign, Honey – Your Portable Beauty Secret. To complement our campaign, we also hosted a tea party in the hopes of getting others excited about our newest honey beauty recipes. Our spokesperson Mauricio Burgos had a series of interviews and television appearances and once the interviews wrapped, we hosted our Honey, Your New Portable Beauty Secret Tea Party with media and bloggers in attendance.

We chose the Chado Tea Room in Los Angeles and it proved to be a great venue for our event. The attendees enjoyed the afternoon with tea, as they each chatted with Mauricio about honey as an ...